Nice Guys Don't Finish Last

"There is a widely held stereotype that, in the interpersonal attraction sweepstakes, 'nice guys finish last' with women. Supposedly, women want a man who will take charge and be dominant; they are less interested in someone who is kind, caring, and gentle. According to one group of researchers, nothing could be further from the truth. In three successive studies, they found that men who expressed altruism or who were described as considerate, cooperative, kind, and sympathetic were rated by weomen as more physically and sexually attractive, socially desirable, and desirable as dates than were men who appeared less caring or agreeable. By contrast, men's dominance alone did not affect women's attraction to them, although dominance did interact with men's prosocial qualities to increase attraction under some conditions (p432 Hilary M. Lips - Sex & Gender: An Introduction 5th ed)."